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Shine india monthly magazine
Shine india monthly magazine published this article page no 16 moreover more and more people who live in villages may no longer work in agriculture or even in the village. rural people are increasingly engaged in non-farm rural occupations like transport services business enterprises or craft manufacturing. if they are close enough then they may travel daily to the nearest urban centre to work while continuing to live in the village. mass media and communication channels are now bringing images of urban life styles and patterns of consumption into the rural areas. consequently urban norms and standards are becoming well known even in the remote villages creating new desires and aspirations for consumption. mass transit and mass communication are bridging the gap between the rural and urban areas. even in the past the rural areas were never really beyond the reach of market forces and today they are being more closely integrated into the consumer market shine india monthly magazine best buy now.